About us Services Testing Contact Neuromarketing We have specialized in using objective research tools, pending on the targeted research objectives. ConsumerBrain is a  computer-based on-line tool and runs in 2 modules, which can work either independently or coupled. Functional MRI is a  neuroimaging tool that captures blood-oxygen-level dependence (BOLD) reflecting neural activity in response to various  stimuli. fMRI has come to dominate the brain mapping field due to its relatively low invasiveness, absence of radiation  exposure, and increased objectivity.  Consumer Brain – Attitude Tester  This module uses the Implicit Associations Technique and tests the attitude toward products: 1. Customers’ positive or negative unconscious attitudes towards a product;  2. Customers’ associations (as keywords) with the product (consciously or unconsciously);  3. Product ranking (when compared to similar products), measuring the unconscious preferences over those products;  4. Ranking of various product versions suggesting which is better to be used in an advertising campaign, based on the impact  made by the images on client’s working memory. Product testing can vary along different variables (shape, color, text, label, etc.) and can be done for various types of products  (food, beverages, telecom, pharma, automotive, etc.).  Consumer Brain – Profiler This module investigates purchasing decisions taking into account how the brain processes different environmental stimuli in  the purchasing process. It combines qualitative and quantitative research and profiles customers based on several causal  factors that determine or influence purchasing behavior. Moreover, it reports on the distribution of these profiles in a sampled  population. The profiles comprise the following behavioral factors: Experimentation vs. Loyalty, Social Conformity,  Tolerance to frustration, Novelty seeking, Decrease value associated with the product, Mental complexity, and  Reaction to discount.  Functional Magnetic Resonance Imaging (fMRI) Functional MRI directly investigates the impact upon consumer’s brain made by products (taste, shape, features, etc.),  messages and advertisement (especially sensorial engagement of customers, which is difficult to measure through traditional  techniques). It can potentially enter into the product development cycle in three places. In the first, fMRI can be used as part  of the design process itself. Here, neural responses could be used to refine the product before it is released. In the second, it  can be used after the product is fully designed, in establishing the price of the product. And third, to measure brain responses  as part of an advertising campaign to increase sales.   ConsumerBrain © 2011 Designed by oGRe 2011 Research tools